Top Global Brand

The top 100 global brand 2008 by Interbrand is on BusniessWeek. No 1 is Coke Cola, not surprise. No 2 is IBM and No 3 is Microsoft. Google were 20 last year and made it to 10 this year. Blackberry is new this year.

Well, I understand all this brand name were popular and did a lot of brand marketing. Most of them are consumer products and ,not surprising, high tech companies. Being one of the IBMer, I realized I don't know much about IBM brand marketing. I saw ads promoting IBM solution. But it is interesting how IBM replacing Microsoft and became number 2 makes me really wonder what they have been doing. Well, I guess size definitely help but there are more criteria that I will need to find out later.