Reference for "How companies are marketing online"

• How companies are marketing online, September 2007, http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_companies_are_marketing_online_A_McKinsey_Global_Survey_2048
• Eight business technology trends to watch, December 2007, http://www.mckinseyquarterly.com/Information_Technology/Eight_business_technology_trends_to_watch_2080_abstract
• Tony Conway, Mike Ward, Gerard Lewis & Anke Bernhardt, "Internet Crisis Potential: The Importance of a Strategic Approach to Marketing Communications", Journal of Marketing Communications, Vol. 13. No. 3. 213-228, September 2007
• Jun Yu, "Marketing to Chinese consumers on the internet", Marketing Intelligence & Planning, Vol. 24 No 4, 2006 P380-392
• Bikram Jie Rishi, "An Empirical Study of Online Shopping Behaviour", Journal of Marketing and Communication, January - April 2008, Vol 3 Issue 3
• Jacques R. Bughin, : How companies can make the most of user - generated content", http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_companies_can_make_the_most_of_user-generated_content_2041
• "How companies are using Web 2.0", March 2007, http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_businesses_are_using_Web_20_A_McKinsey_Global_Survey_1913_abstract
• Picture sources: http://jefferyclark.net/WordPress/wp-content/uploads/2008/04/web20.jpg