Children of online marketing

Terence refer online and offline marketing strategy integration as marriage. It make me think about the interactive marketing tools that companies adopted. These tools would be like the children of the marriage. They need to be attended, educated and regulated to grow up properly to contribute to the society/business. Isn't that the same as how companies should do when implemented the tools. Because of the fact that companies would have less control over how the consumers will do or say on Internet, it is more critical for the comapnies to put more effort and be prepared for any unexpected. Proper guideline and regulation would be necessary to maintain companies' reputation. But too much interruption may lose the trust from the consumers and defeat the purpose of the interactive online tool. It is like parents should closely guild and help the develop of children's life but still give them enough freedom and power to develop their own future. How to handle properly would be the question.

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