TeAM Project

Before I post my thought about my "research" experience, it would help to post the project outline first. Our team decided to do the project on how company connected online and offline and how can it be improved.

I will be responsible for the store that I can actually buy something... for better utilize my short stay in Vancouver....

My way of time mangement ^_^

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T e A M Project Outline

Terence Wang - http://bdcinternational.blogspot.com/
e-Marketing Project
Annie Yu - http://newvalleygirl.blogspot.com/
Mitchell Lyons - http://mitchellclyons.blogspot.com/


Subject: Online – Offline Synergies and Failures
Market: Fashion/Clothing Companies (3 Price Levels)

I. Fashion/Clothing Industry Overview
II. Analysis Objectives
III. Benefits of on/offline Symmetry
IV. Analysis of Companies (3 Markets)
– compare and contrast with selected International examples
A. Economy Fashion (Below $80)
B. Mid-Level Fashion ($80-300)
C. High Fashion (Above $300)
V. Recommendations and Best Practices