tag:blogger.com,1999:blog-153405456195237142011-10-29T07:56:38.923+08:00Just thinking out loud... Are you here to listen?Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.comBlogger251100tag:blogger.com,1999:blog-15340545619523714.post-2519047082824336412009-02-21T23:50:00.004+08:002009-02-22T01:09:15.780+08:00

Have been too busy and not been back to here for a while. Or shall I said I hadn't have time to think. Or maybe I was thinking but not writing... Anyway, here I am again after a bad cold and busy week.The reason I am here about another marketing idea I saw on TV. It is about internet tester writers. These people would try out new products and write about it on BBS or blogs. Company used to

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com1tag:blogger.com,1999:blog-15340545619523714.post-65897588888810683762008-10-30T20:14:00.001+08:002008-10-31T15:33:14.093+08:00

InnovationJam is a contest website by IBM to collect creative idea. There are some interesting ideas and like BBS, that people can command on the idea to create some interaction. I am not sure what is the purpose for the website or competition. IBM is on the trend to utilize Web2.0 to imporve business therefore this is probably another method to gain more idea or feedback via interuption.

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-22697828257578564852008-10-23T20:53:00.000+08:002008-10-23T16:01:41.444+08:00

Working at IBM Asia Pacific Headquarters, I am surrounded by all kind of top management executives. Normally we would categories their management style and preference by origin and normally it would give us a good general idea. It is because of the difference of working environment and culture in different countries, the executives from different countries are different.Base on the "Change the

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-45019846033706340102008-10-10T19:30:00.000+08:002008-10-11T02:08:32.547+08:00

Our booth was simple and the message was delivered clear. It was really interesting to have the real life trade show as a school project for a learning experience. I did enjoy it a lot. And glad to share our project idea with so many companies. It was very encouraging when they were actually thinking of how to improve their website and maybe considering using the tools we proposed. It was like

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-36757825128967706622008-10-10T18:45:00.000+08:002008-10-11T02:06:55.157+08:00

It is the world of internet generation. Almost all companies have company websites to be on the trend. But many fail to maintain or update their websites thus defeat the purpose of it. To analyze how companies synchronize online and offline business, we selected fashion industry which changes constantly and should be the on top of trend. The industry is categorized into three segments. For the

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-46611378470832837462008-10-09T16:12:00.000+08:002008-10-09T16:21:51.303+08:00

I am working on the blog to show you what my team did in eMarketing trade show. Unfortunately that I did not have a chance to take a picture of the whole trade show and hope someone can share.Here is the photo of how it looks half completed. Remember to come back for the completed version and detail.

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-66811168135228485982008-10-06T11:00:00.000+08:002008-10-09T07:25:40.500+08:00

Thanks to Taylan's advise on Google Analytics. I have been using it to check the traffic of my blog. Then started to wonder am I the one who visited the most. Then we had the guest speaker in class talked about Analytics tool and also recommend Google Analytics. It is actually quite amazing how it can trace the source, the country of the viewer, number of new visit, etc. But it also make me

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com3tag:blogger.com,1999:blog-15340545619523714.post-4694784425161966802008-10-05T11:00:00.000+08:002008-10-07T06:23:45.260+08:00

Two more day before our trade show. For your sneak preview, here is the design done by Terence for our team. Don't you think it is nice and cool. We are still looking for stuff to make it more eye catching.If you are free at 6 pm next Monday, Oct 6, please come and check us out at Robson Square. Trade show topics:In-game advertising Online-offline synergies and failuresGenuine Conversations - how

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-70610183615986219592008-10-05T10:29:00.001+08:002008-10-05T16:33:43.705+08:00

Just mentioned about complain, I do have a complain. I can't find a way to feedback to Blogger technical support therefore I am going to blog it here.I am not happy with my blog layout but I can't change it. The setting do provide a option for me to shorten the blog feed which mean when you open up my front page, it should only show one paragraph of each post. But after I tried to set it many

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-33330561078744271432008-10-05T10:22:00.000+08:002008-10-07T02:21:22.887+08:00

We talked about Viral or "BUZZ" in class as one marketing technique which may be utilized by the company but mostly by accident. Today I found out there is a company actually research and study buzz /internet word of mouth(IWOM) in China to understand the customer for purpose of product improvement and PR.I guess study of "buzz" or what consumer is blogging about the company or product is also a

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-55213244250633973282008-09-28T14:18:00.000+08:002008-09-28T14:26:02.545+08:00

Discover the new feature to use email to publish blog from Email Your Post to Blogger.com. It is convenience for those who don't get on the blog often and use email more frequent. But personally, I still like to see how it looks like when published. But it is a nice feature when you had an idea and would like to write it down right away. Or when you are working and don't want the others know

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-21118970687008438852008-09-26T15:23:00.000+08:002008-10-10T06:25:05.004+08:00

There is a new popular social networking Services (SNS) in Chinese. The article said the international services, like Facebook, was not popular in China because of language. I checked Facebook right away and find out it does offer multi language and in Chinese too, so it may be misleading. But I am not in place to judge since I don't know whether it is true or not.But anyway, the point is this

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com1tag:blogger.com,1999:blog-15340545619523714.post-53097674961505689562008-09-26T04:23:00.000+08:002008-10-05T15:29:41.987+08:00

We had a marketing manager of a Canadian wireless adopter company as a guest speaker to one of my classes. It was a bit disappointed to know the company is not really doing much marketing in term of promoting its product or brands. The company do not promote their brand because they think their customers are the dealers or the mobile service providers even though the end user are the consumers.

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-6729947546127740322008-09-25T02:32:00.000+08:002008-09-29T12:15:11.780+08:00

This is really interesting that I found when doing research for my other project. Check it out; pole dance became the new fitness trend in China. It is strange but true. We used to think of pole dancing as exotic dance but now it is for fitness.Read about itNot related thought: I tried to post You Tube here but it was not offered as an option. It did offer to post on other blog sites. I was

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com1tag:blogger.com,1999:blog-15340545619523714.post-57484191631172529722008-09-25T01:31:00.000+08:002008-09-29T01:45:16.534+08:00

I was reading the article, "A Word in Your Ear, Keep It Slow and Simple", about simplify English. I am not proud but I have always been using simple English because English is my second language and I live in non-English speaking country for many years. It is actually not professional in business letter but the massage was delivered. A lot of time we spend a lot of time trying to reword the

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-92063899507885578472008-09-24T10:48:00.000+08:002008-09-28T14:27:44.484+08:00

The top 100 global brand 2008 by Interbrand is on BusniessWeek. No 1 is Coke Cola, not surprise. No 2 is IBM and No 3 is Microsoft. Google were 20 last year and made it to 10 this year. Blackberry is new this year.Well, I understand all this brand name were popular and did a lot of brand marketing. Most of them are consumer products and ,not surprising, high tech companies. Being one of the IBMer

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-14964013186613514732008-09-24T08:43:00.000+08:002008-09-28T14:28:04.608+08:00

Open Thought: How Internet changed our life?In Monday class, we talked about all kind of website, tools and gadgets out there. Terence mentioned about the "meet up" website for people to get offline and meet. I guess I am not the only one feel that way and there is need for people to go out and meet others. Such website provide platform for people to network online and socialize offline. I think

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-89016537773269692202008-09-23T06:02:00.000+08:002008-09-28T14:28:23.329+08:00

Overview:Companies are using digital tools for customer services. Most of the companies advertise online and majority of those also using digital tools for product development. Online ads were considered useful for brand building for receive direct response. More companies will spend majority of the advertising budget online in next two to three years. Many companies expect to gain more sales

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-84328068602328301252008-09-23T05:53:00.000+08:002008-09-24T02:58:02.730+08:00

How companies are marketing online, September 2007, http://www.mckinseyquarterly.com/Marketing/Digital_Marketing/How_companies_are_marketing_online_A_McKinsey_Global_Survey_2048 Eight business technology trends to watch, December 2007, http://www.mckinseyquarterly.com/Information_Technology/Eight_business_technology_trends_to_watch_2080_abstract Tony Conway, Mike Ward, Gerard Lewis & Anke

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-2751815472061507332008-09-23T04:33:00.000+08:002008-09-28T14:28:53.737+08:00

Terence refer online and offline marketing strategy integration as marriage. It make me think about the interactive marketing tools that companies adopted. These tools would be like the children of the marriage. They need to be attended, educated and regulated to grow up properly to contribute to the society/business. Isn't that the same as how companies should do when implemented the tools.

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-19877082980713210112008-09-20T16:31:00.000+08:002008-10-10T03:37:06.106+08:00

My Internet connection was off and I was frustrated. Internet is the main communication channel I have with my family and friends in the world. Therefore I feel disconnected when I can’t get on Internet.Internet made the world seem smaller but also made our personal world smaller. People can easily chat online or pass on the information therefore the social life seems unnecessary now. People go

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-23008938627604271642008-09-20T15:31:00.000+08:002008-09-25T06:48:11.202+08:00

I start to wonder if I keep writing about the shopping experience; will people start to think I like shopping. Which is actually true but I don’t do this all the time in Shanghai. It is not only because of the e-marketing project and weather is getting cold; I am in Vancouver for a short period of time only and price here is actually better. Brand name products are expensive due to high import

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com3tag:blogger.com,1999:blog-15340545619523714.post-4038518455685993652008-09-19T16:31:00.000+08:002008-09-30T08:43:37.634+08:00

Before I post my thought about my "research" experience, it would help to post the project outline first. Our team decided to do the project on how company connected online and offline and how can it be improved.I will be responsible for the store that I can actually buy something... for better utilize my short stay in Vancouver.... My way of time mangement ^_^____________________________________

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-26065268782945891332008-09-19T15:31:00.000+08:002008-09-25T06:48:43.157+08:00

It was just one of the afternoons; I was too tired from study so decided to visit a store. And now I have a good excuse because the e-marketing project. I visited Armani Exchange and the overall experience was friendly and comfortable. Then I notice the little card "Be the first in Canada" and realized they send out text messages to customer for updates like special event, special offers and new

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com0tag:blogger.com,1999:blog-15340545619523714.post-17527076996099286622008-09-16T04:49:00.001+08:002008-09-25T06:49:02.954+08:00

Blog is not new to me; I have been keeping a personal blog for about two years. It all started when I was new to Shanghai and not knowing a lot of people locally. Blog became one of the communication channels or it is like some kind of diary. Like talking to a friend but I didn't have to repeat the same story to everyone. In a way, my friends everywhere could have a idea of how I was doing, if

Newvalleygirlhttp://www.blogger.com/profile/00323387420864121603noreply@blogger.com2